The most critical thing you sell is literally yourself

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You sell what you know and can do, powered by your being, your integrity

Yes, you sell your skills in this life. You sell what you know and can do. If by using your skills you are able to help enough people, you will become secure and may become rich.

Beyond that, however, the most critical thing you sell is literally yourself: your being. People “buy” optimists because they enjoy their company. They “buy” people with integrity because people with integrity do what they say they will. Like Maytag washing machines, people with integrity can be relied upon.

from You, Inc.: The Art of Selling Yourself, What People Buy
by Harry Beckwith, Christine Clifford Beckwith

The Beckwiths

Harry and Christine Beckwith are a husband-wife team. He is a best-selling business writer and head of a marketing, and she is an award-winning speaker and cancer-survivor. Their writing style is straightforward and inspirational.

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