You need to have a super power. If you don’t, you’re just another handshake.

superhero handshake

Tall and small people participate in super powered greetings

“I’m the Wasp. I have the ability to shrink to a height of several centimeters, fly by means of insectoid wings and fire energy blasts.”

Some fancy marketers might call this a positioning statement or a unique selling proposition. Of course, it’s not that. It’s just her super power.

When you meet someone, you need to have a super power. If you don’t, you’re just another handshake. Don’t say, “Hi, I’m Don, I’m from Cleveland.” Instead, try, “Hi, I’m Don, I tell stories that spread.” It’s not about touting yourself or coming on too strong. It’s about making the introduction meaningful. If I don’t know your superpower, then I don’t know how you can help me (or I can help you).

by Seth Godin
from Seth Godin’s Blog, March 15, 2009
Image – DoD

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One Response to “You need to have a super power. If you don’t, you’re just another handshake.”

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